Press Center
2006 2005
Search Engine Optimization: An Hour a Day
6/21/2006
Once upon a time, people used the Yellow Pages to locate businesses in their neighborhoods when they needed to purchase goods or services. Today, consumers turn to search engines such as Google, Yahoo!, or MSN to find products and services on the Internet. All companies want to increase their chance of obtaining a searcher's business by ranking on the first page of a search engine's results. There are multiple search engine marketing techniques — ranging from keyword optimization on Web sites to instituting pay-per-click (PPC) ad campaigns — for influencing these results, and Search Engine Optimization: An Hour a Day (Sybex, an imprint of Wiley; June 2006; $29.99) lays out the various approaches with clear, hour-a-day strategies for improving results.
Drawing on their years of experience as successful search engine optimization (SEO) consultants, authors Jennifer Grappone and Gradiva Couzin provide readers with detailed, practical, and often surprisingly simple techniques for bringing targeted traffic to Web sites. Topics covered include:
- How search engines work
- Customizing an SEO plan for large vs. small organizations, B2B companies, and nonprofits
- Building an SEO team
- Measuring the competition
- Conversion tracking
- Link building strategies
Search Engine Optimization: An Hour a Day also offers "Pearls of Wisdom" sidebars and case studies to help readers focus on key points. The book's companion website, www.yourseoplan.com, offers downloadable SEO tools and worksheets as well as easy-to-digest SEO tips.
In as little as an hour a day, Search Engine Optimization: An Hour a Day will help business owners and marketers improve traffic to their Web sites and achieve real improvement in their bottom line.
ABOUT THE AUTHORS
Jennifer Grappone (Los Angeles) and Gradiva Couzin (San Francisco) are SEO consultants who have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, and human resources industries. Jennifer worked as a video and DVD producer and Web project manager before 2000, when she began focusing exclusively on SEO. Gradiva has been working in SEO since 1999 and, with a background as a civil engineer, enjoys the technical side of search engine marketing. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization. Visit their Web site at www.yourseoplan.com.
ABOUT SYBEX
Sybex has been a leading publisher for the global Information technology community for nearly 30 years. Known for its high quality publications that are translated into more than 20 languages, Sybex published about 100 new titles a year and has an impressive backlist of over 450 titles in the graphics, digital photography, operating systems, programming, and gaming categories. Sybex, enjoys a very strong presence in the areas of IT and Business certifications and has close relationships with a number of leading technology companies, including Alias, Microsoft, and Juniper. For more information, visit sybex.com. Sybex is an imprint of Wiley.
ABOUT WILEY
Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com.
Wiley and Sybex are registered trademarks of John Wiley & Sons, Inc. and/or its affiliates and may not be used without written permission.
