Actionable Web Analytics: Using Data to Make Smart Business Decisions
ISBN: 978-0-470-12474-1
Paperback
288 pages
May 2007
If you are an instructor, you may request an evaluation copy for this title.
US $29.99
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Author Information
Jason Burby is Chief Analytics and Optimization Officer for ZAAZ, Inc., a web design and analytics consulting firm. His clients have included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual, Reuters, T-Mobile, Levi Strauss, and Microsoft.
Shane Atchison, co-founder and CEO of ZAAZ, Inc., leads its long-term strategic vision of helping companies realize the potential of the Internet and its impact on their business. Among his client list have been Converse, Sony, Ford, Microsoft, and National Geographic. |


