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Cover image for product 047023959X
Multichannel Marketing: Metrics and Methods for On and Offline Success
Akin Arikan
ISBN: 978-0-470-23959-9
Paperback
288 pages
April 2008
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Description
Table of Contents
Author Information
Akin Arikan is a Senior Segment Manager for Internet marketing at Unica, where he is responsible for ensuring customer satisfaction with Unica's web analytics and Internet marketing solutions. Clients with case studies in this book include AIRMILES, Best Buy, Vodafone, and Wachovia. Akin is an award-winning industry speaker, frequent contributor to magazines, and blogger (www.MultichannelMetrics.com).
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