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Office Productivity & Internet

Search Engine Optimization: An Hour a Day, 2nd Edition

Jennifer Grappone, Gradiva Couzin

ISBN: 978-0-470-22664-3

Paperback

384 pages

April 2008

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Table of Contents

Introduction.

Part I Foundation.

Chapter 1 Clarify Your Goals.

Chapter 2 Customize Your Approach.

Chapter 3 Eternal Truths of SEO.

Chapter 4 How the Search Engines Work Right Now.

Part II Strategy.

Chapter 5 Get Your Team on Board.

Chapter 6 Your One-Month Prep: Baseline and Keywords.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Chapter 8 Month Two: Establish the Habit.

Chapter 9 Month Three: It’s a Way of Life.

Chapter 10 Extra Credit and Guilt-Free Slacking.

Appendix.

Glossary.

Index.