Advanced Web Metrics with Google Analytics
ISBN: 978-0-470-25312-0
Paperback
364 pages
March 2008
If you are an instructor, you may request an evaluation copy for this title.
US $39.99
Residents outside the United States can purchase books through our International Distributors. |
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Description
Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:
With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line. |


